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The Impact of Belief in Global Citizenship on Brand Positioning Strategies: A Cross-Cultural Experimental Investigation
Proceedings (Faculty180)
Overview
Overview
cited authors
Gammoh, Bashar S; Koh, Anthony C; Okoroafo, Sam C
authors
Gammoh, Bashar S
publication date
2010
publisher
Academy of International Business- Midwest
Organization
presented at event
Academy of International Business- Midwest Annual
Conference