Toggle navigation
Browse
Home
People
Departments & Colleges
Research
Research Area Overlaps
Multiple Brand Alliances: A Portfolio Diversification Perspective
Proceedings (Faculty180)
Overview
Overview
cited authors
Gammoh, Bashar S; Voss, Kevin E; Fang, Xiang
authors
Gammoh, Bashar S
publication date
2009
publisher
Baltimore
Organization
presented at event
Academy of Marketing Science Annual Conference
Conference