Toggle navigation
Browse
Home
People
Departments & Colleges
Research
Research Area Overlaps
The Role of Product Categorization in Selecting Optimal Marketing Communications Modalities Online
Proceedings (Faculty180)
Overview
Overview
cited authors
Pentina, Iryna; Micu, Anca Cristina
authors
Pentina, Iryna
publication date
2011
presented at event
American Marketing Association Winter Educators Conference
Conference