Rapport building in B2B sales interactions: the process and explananda

Article (Faculty180)

cited authors

  • Jokiniemi, Sini; Halinen, Aino; Pullins, Ellen M; Hosoi, Kenichi

authors

publication date

  • 2023

published in

start page

  • 1

end page

  • 19

volume

  • DOI: 10.1080/08853134.2023.2216935