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Characteristics of Social-Media Marketing Strategy and Customer-Based Brand Equity Outcomes: A Conceptual Model
Article (Faculty180)
Overview
Additional Document Info
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Overview
cited authors
Gammoh, Bashar S; Pham, Phuoc H. M.
authors
Gammoh, Bashar S
publication date
2015
published in
International Journal of Internet Marketing and Advertising
Journal
Additional Document Info
start page
321
end page
337
volume
9