The concept of populism predates the information age. The continued shift in the dynamics of the term combined with the might of the digital age has brought forth the concept of “New Populism” which highlights the elements of strong popular demand for visible changes in the established norms in organizations, industries, communities, and, nations. Analytics and big data are natural companions to any activity in today’s highly digitized society and are uniquely suited to help the individual and the business community to both identify and be able to act upon the variety of tenets associated with New Populism within their own customers, employees, and society at large. The incorporation of analytics and big data provides a substantive tool in the recognition of New Populism in the workplace and has become a vital component in helping understand and act upon these ideas. The continued advances in the use and analysis of large-scale structured and unstructured data now provide organizations the ability to mine the assortment of customer and internal feedback and communication, both written and verbally communicated, in their quest to further understand and recognize these diverse viewpoints and contexts. The remainder of this manuscript will further explore the relationships between analytics and big data, and New Populism while highlighting the role they play within the current business environment.
