Toggle navigation
Browse
Home
People
Departments & Colleges
Research
Research Area Overlaps
The Impact of Salesperson Cognitive Association Strength and Favorability on Purchase Agent Loyalty Behavior
Overview
Overview
cited authors
Pullins, Ellen M; Peterman, Michelle
authors
Pullins, Ellen M
publication date
1999
published in
1999 Winter AMA Educators’ Conference: Marketing Theory and Applications, 10, Chicago, 227
Book