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Social Media Engagement with Luxury Brands: An Exploratory Study: An Abstract. In: Rossi P., Krey N. (eds) Finding New Ways to Engage and Satisfy Global Customers
Overview
Overview
cited authors
Pullins, Ellen M; Pentina, I.; Guilloux, V.; Baumgartner, H.
authors
Pullins, Ellen M
publication date
2019
published in
AMSWMC 2018. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham
Book