Social Sustainability and International Diversification: A Longitudinal Analysis of SSR Initiatives on Total Shareholder Wealth

Article (Faculty180)

cited authors

  • Napier, Elizabeth A

description

  • <p>An increasing number of corporations are devoting company resources to socially responsible activities to satisfy stakeholder demands. Previous research has demonstrated that measuring the direct impact from investment in corporate social responsibility (CSR) has thus far been unquantifiable with unclear outcomes. As globalization continues to intensify, there have been evident changes in our understanding of what ethical business practices are and how companies can remain competitive while being morally sensitive (Buckley & Ghauri, 2004). Looking forward to the future, businesses will need to adjust accordingly to the dwindling environmental resources and rising stakeholder demands. This research aims to examine firm investment outcomes in CSR initiatives by using KLD and COMPUSTAT databases to proposed how marketing managers can strategically inform stakeholders through annual reports of their social initiatives in increase brand loyalty.</p>

authors

publication date

  • 2020

published in