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Advocates and Adversaries: Examining the Role of Supplier Advocacy on Customer Reaquisition
Article (Faculty180)
Overview
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Overview
cited authors
Leach, Mark P.; Liu, Annie H.; Pullins, Ellen M; Wang, Sijun
authors
Pullins, Ellen M
publication date
2021
published in
Journal of Personal Selling and Sales Management
Journal
Additional Document Info
start page
316
end page
329
volume
41