Positioning Strategies of High-Tech Products: Cross-Cultural Moderating Effects of Ethnocentrism and Cultural Openness Article (Faculty180)

cited authors

  • Gammoh, Bashar S; Koh, Anthony C; Okoroafo, Sam C

authors

publication date

  • 2019

published in

start page

  • 369

end page

  • 385

volume

  • 22