The Effect of Imagery and Product Involvement in Copy Testing Scores of Animatics and Finished Ads: A Schemata Approach Article (Faculty180)

cited authors

  • Jimenez-Arevalo, Fernando R; Gammoh, Bashar S; Wergin, Rand

description

  • Published online, June 24, 2020; DOI: https://doi.org/10.1080/10696679.2020.1782231

authors

publication date

  • 2020

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