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The Role of Salesperson Brand Selling Confidence in Enhancing Important Sales Management Outcomes: A Social Identity Approach
Article (Faculty180)
Overview
Additional Document Info
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Overview
cited authors
Gammoh, Bashar S; Mallin, Michael L; Pullins, Ellen B; Johnson, Catherine M
authors
Gilstrap, Catherine M
publication date
2018
published in
Journal of Business & Industrial Marketing
Journal
Additional Document Info
start page
277
end page
290
volume
33