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Corporate Brands as Brand Allies
Article (Faculty180)
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Overview
cited authors
Gammoh, Bashar S; Mohan, Mayoor; Voss, Kevin; Jimenez-Arevalo, Fernando
authors
Gammoh, Bashar S
publication date
2018
published in
Journal of Product and Brand Management
Journal
Additional Document Info
start page
41
end page
56
volume
27