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Consumer Attitudes toward Human-Like Avatars in Advertisements: The Effect of Category Knowledge and Imagery
Article (Faculty180)
Overview
Additional Document Info
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Overview
cited authors
Gammoh, Bashar S; Jimenez-Arevalo, Fernando R; Wergin, Rand
authors
Gammoh, Bashar S
publication date
2018
published in
International Journal of Electronic Commerce
Journal
Additional Document Info
start page
325
end page
348
volume
22