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Performance Effects of Sales Controls: A Comparison of Alternative Conceptualizations
Presentation (Faculty180)
Overview
Overview
cited authors
Panagopoulos, Nikolaos; Johnson, Catherine M; Mothersbaugh, David L
description
Best Paper Award, Sales and Customer Relationship Management Track
authors
Gilstrap, Catherine M
publication date
2014
presented at event
American Marketing Association Winter Educators' Conference
Conference