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Gucci to Green Bage: Conspicuous Consumption as a Signal for Prosocial Behavior
Article (Faculty180)
Overview
Additional Document Info
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Overview
cited authors
Johnson, Catherine M; Tariq, Ayesha; Baker, Thomas L
authors
Gilstrap, Catherine M
publication date
2018
published in
Journal of Marketing Theory and Practice
Journal
Additional Document Info
start page
339
end page
356
volume
24