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Cost-Effectiveness of Follow-Up Strategies in Improving the Response Rate of Mail Surveys
Article (Web of Science)
Overview
Additional Document Info
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Overview
authors
Fox, Christine M.
publication date
1998
webpage
http://dx.doi.org/10.1016/s0019-8501(97)00043-6
published in
INDUSTRIAL MARKETING MANAGEMENT
Journal
Additional Document Info
number of pages
6
start page
127
end page
133
volume
27
issue
2