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The impact of country-of-origin cues on consumer perceptions of product quality
Article (Web of Science)
Overview
Additional Document Info
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Overview
authors
Insch, Gary S
McBride, J.Brad
publication date
2004
webpage
http://dx.doi.org/10.1016/s0148-2963(02)00323-5
published in
JOURNAL OF BUSINESS RESEARCH
Journal
Additional Document Info
number of pages
9
start page
256
end page
265
volume
57
issue
3