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Vital cross-functional linkages with marketing
Article (Web of Science)
Overview
Additional Document Info
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Overview
authors
Lim, Jeen S. S
Reid, David A.
publication date
1992
webpage
http://dx.doi.org/10.1016/0019-8501(92)90011-h
published in
INDUSTRIAL MARKETING MANAGEMENT
Journal
Additional Document Info
number of pages
6
start page
159
end page
165
volume
21
issue
2