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publisher of
Data Analytics in Marketing
2022
Digital Intelligence Management with Big Data Analytics
2021
Handbook of Digital Interactivity Marketing
2021
Total Relationship Marketing: Achieving Proper Customer Relevance
2021
Big Data and AI Driven Marketing Analytics
2020
A Business Intelligence Management: Competitive Business Analytics Approach
2016
Marketing Strategy: Market Analytics and Relationship Management Approach
2015
Handbook of Social Media Interactive Marketing: Managing Traditional, Online and Social Media Touchpoints
2014
Handbook of Social Media Marketing: Five Principles of Online and Social Network Interactivity
2011
Winning Strategies from Competitive Analytics
2011
