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High or low: The impact of brand logo location on consumers product perceptions
Article (Web of Science)
International Collaboration
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Research
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Overview
cited authors
Dong, Rui; Gleim, Mark R.
publication date
October 1, 2018
webpage
Web of Science
published in
FOOD QUALITY AND PREFERENCE
Journal
Research
author keyword
Conceptual metaphor theory
Packaging design
Stroop task
category
FOOD SCIENCE & TECHNOLOGY
Category
Additional Document Info
start page
28
end page
35
volume
69