High or low: The impact of brand logo location on consumers product perceptions Article (Web of Science)

International Collaboration

cited authors

  • Dong, Rui; Gleim, Mark R.

publication date

  • October 1, 2018

webpage

published in

author keyword

  • Conceptual metaphor theory
  • Packaging design
  • Stroop task

category

start page

  • 28

end page

  • 35

volume

  • 69