Implementation of product strategy with differentiated standards Article (Web of Science)

International Collaboration

cited authors

  • Park, Youngwon; Hong, Paul; Moon, Gyewan

authors

publication date

  • January 1, 2012

webpage

author keyword

  • SE
  • Samsung Electronics
  • case study
  • mobile communication standards
  • product strategy

start page

  • 166

end page

  • 184

volume

  • 57

issue

  • 1-3