Social CRM and reciprocal behaviour among Latin American consumers

Article (Web of Science), Early Access (Web of Science)

• cited authors: Bailey, Ainsworth Anthony; Bonifield, Carolyn; Arias-Salazar, Alejandro; Villegas, Juliana
• publication date: November 24, 2025
• webpage: Web of Science
• published in: INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT Journal
• category: MANAGEMENT Category

keywords

• Latin America
• Social CRM
• Stimulus-organism-response
• eWOM