Effectiveness of future-focused sustainability appeals in public service announcements: Roles of emotions and 'forestalgia' experiences Article (Web of Science) Early Access (Web of Science)

cited authors

  • Hancock, Tyler; Pentina, Iryna; Lamendour, Eve

publication date

  • December 27, 2024

webpage

published in

category

keywords

  • 'forestalgia'
  • Sustainability message
  • effectiveness
  • emotional advertising appeals
  • message processing
  • public service announcement