ChatGPT in marketing: innovative pathways, decision systems, and forward perspectives Article (Web of Science) Early Access (Web of Science)

cited authors

Singh, Harjit; Arora, Manita; Singh, Avneet

publication date

December 12, 2024

webpage

Web of Science

published in

JOURNAL OF DECISION SYSTEMS Journal

category

OPERATIONS RESEARCH & MANAGEMENT SCIENCE Category

keywords

ChatGPT
OpenAI
artificial intelligence
digital transformation
marketing