Marketing platform products for successful customer outcomes: an empirical investigation of project process integration Article (Web of Science) Early Access (Web of Science)

cited authors

  • Hong, Paul C.; Park, Young Soo; Deng, Xiyue; Hwang, David W.

publication date

  • February 9, 2022




  • Customer participation
  • Empirical study
  • Front-end planning practices
  • Information processing
  • Leadership behaviours
  • Performance measures
  • Product development
  • Product platform
  • Project management
  • Project performance
  • Task environment
  • Teamwork