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Marketing platform products for successful customer outcomes: an empirical investigation of project process integration
Article (Web of Science)
Early Access (Web of Science)
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cited authors
Hong, Paul C.; Park, Young Soo; Deng, Xiyue; Hwang, David W.
publication date
February 9, 2022
webpage
Web of Science
published in
INTERNATIONAL JOURNAL OF QUALITY AND SERVICE SCIENCES
Journal
Research
category
MANAGEMENT
Category
keywords
Customer participation
Empirical study
Front-end planning practices
Information processing
Leadership behaviours
Performance measures
Product development
Product platform
Project management
Project performance
Task environment
Teamwork