Developing context-relevant project experiences for marketing analytics students

Article (Web of Science)

• cited authors: Lim, Jeen-Su; Heinrichs, John H.
• publication date: April 1, 2021
• webpage: Web of Science
• published in: DECISION SCIENCES-JOURNAL OF INNOVATIVE EDUCATION Journal
• category: EDUCATION & EDUCATIONAL RESEARCH Category

keywords

• Business Analytics
• Marketing Analytics
• Project-Based Learning

• start page: 150
• end page: 156
• volume: 19
• issue: 2