Developing context-relevant project experiences for marketing analytics students

Article (Web of Science), Early Access (Web of Science)

• cited authors: Lim, Jeen-Su; Heinrichs, John H.
• publication date: March 18, 2021
• webpage: Web of Science
• published in: DECISION SCIENCES-JOURNAL OF INNOVATIVE EDUCATION Journal
• category: EDUCATION & EDUCATIONAL RESEARCH Category

keywords

• Business Analytics
• Marketing Analytics
• Project-Based Learning