Creating and Managing the Brand Who Do You Want to Be? Article (Web of Science) Book Chapter (Web of Science)

cited authors

  • Azziz, Ricardo; Hentschke, Guilbert C.; Jacobs, Lloyd A.; Jacobs, Bonita C.; Azziz, R; Hentschke, GC; Jacobs, LA; Jacobs, BC

publication date

  • January 1, 2019

webpage

published in

category

start page

  • 214

end page

  • 223