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The importance of good behavior in college football teams in the USA An interaction effect of team reputation on game attendance
Article (Web of Science)
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Research
Additional Document Info
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Overview
cited authors
Alvarado-Vargas, Marcelo; Zou, Qi
publication date
August 5, 2019
webpage
Web of Science
published in
INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
Journal
Research
category
HOSPITALITY, LEISURE, SPORT & TOURISM
Category
keywords
Game attendance
NCAA football
Team powerfulness
Team reputation
Additional Document Info
start page
430
end page
445
volume
20
issue
3