Addressing mass-customization trade-offs in bottom of the pyramid markets A medical capital equipment case Article (Web of Science)

cited authors

  • Ahrens, Fred; Dobrzykowski, David; Sawaya, William

publication date

  • June 14, 2019

webpage

published in

category

keywords

  • Bottom of pyramid
  • Empirical simulation
  • Healthcare
  • Options-based planning

start page

  • 451

end page

  • 472

volume

  • 49

issue

  • 5