Using social media for competitive business outcomes An empirical study of companies in China Article (Web of Science)

cited authors

  • Cao, Yingxia; Ajjan, Haya; Hong, Paul; Thuong Le

publication date

  • January 1, 2018

webpage

published in

category

keywords

  • Business outcomes
  • Constituent satisfaction
  • Performance outcomes
  • Social media use
  • Supply chain management

start page

  • 211

end page

  • 235

volume

  • 15

issue

  • 2