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The impact of salesperson-brand personality congruence on salesperson brand identification, motivation and performance outcomes
Article (Faculty180)
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cited authors
S., Gammoh, Bashar; L., Mallin, Michael; Bolman, Pullins, Ellen
authors
Mallin, Michael L
publication date
2014
published in
Journal of Product \& Brand Management
Journal
Additional Document Info
start page
543
volume
23