Toggle navigation
Browse
Home
People
Departments & Colleges
Research
Research Area Overlaps
Consumers!` perceptions of content of television advertisements and television advertising
Proceedings (Faculty180)
Overview
Overview
cited authors
Shenolikar, Rahul A; Lively, Buford; Balkrishnan, Rajesh; Holiday-Goodman, Monica; White, Donald
publication date
2004
presented at event
The 132nd Annual Meeting
Conference