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Antecedents and consequences of salesperson identification with the brand and company
Article (Faculty180)
Overview
Additional Document Info
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Overview
cited authors
Gammoh, Bashar S; Mallin, Michael L; Pullins, Ellen Bolman
authors
Mallin, Michael L
publication date
2014
published in
Journal of Personal Selling \& Sales Management
Journal
Additional Document Info
start page
3
volume
34