Globalization orientation, business practices and performance outcomes: an empirical investigation of B2B manufacturing firms 

Article (Faculty180)

cited authors

  • Hong, Paul C.

description

  • <strong>Hong, Paul*.,</strong> Sandeep Jagani, Phuoc Pham, & Euisung Jung (<strong>2023).</strong> “Globalization orientation, business practices and performance outcomes: an empirical investigation of B2B manufacturing firms ”(<strong><em>Journal of Business and Industrial Marketing</em></strong>)<strong>(A)</strong> 38 No. 10, pp. 2259-2274. <a href="https://doi.org/10.1108/JBIM-02-2021-0098">https://doi.org/10.1108/JBIM-02-2021-0098</a>.

authors

publication date

  • 2023

published in

start page

  • pp. 2259

end page

  • 2274.

volume

  • Vol. 38