<a href="https://www.emerald.com/insight/search?q=Guydeuk%20Yeon">Yeon, G.</a>, <a href="https://www.emerald.com/insight/search?q=Paul%20C.%20Hong"><strong>Hong, Paul C**</strong>.</a>, N, Elangovan and M, Divakar (2022). Implementing strategic responses in the COVID-19 market crisis: a study of small and medium enterprises (SMEs) in India<strong>. </strong><a href="https://www.emerald.com/insight/publication/issn/1755-4195"><strong><em>Journal of Indian Business Research</em></strong></a><strong>,</strong> 14(3), 319-338. <a href="https://doi.org/10.1108/JIBR-04-2021-0137">https://doi.org/10.1108/JIBR-04-2021-0137</a>
