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Addressing mass-customization trade-offs in bottom of the pyramid markets A medical capital equipment case
Article (Faculty180)
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cited authors
Ahrens, F; Dobrzykowski, D; Sawaya, W
authors
Ahrens, Fred E
publication date
2019
published in
INTERNATIONAL JOURNAL OF PHYSICAL DISTRIBUTION & LOGISTICS MANAGEMENT
Journal
Additional Document Info
start page
451
end page
472
volume
49