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Global Vs. Local Brand Positioning Strategies: the Moderating Effect Of Belief in Global Citizenship
Proceedings (Faculty180)
Overview
Overview
cited authors
Gammoh, Bashar S; Koh, Anthony C; Okoroafo, Sam C
publication date
2015
publisher
Springer
Organization
presented at event
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
Conference