Toggle navigation
Browse
Home
People
Departments & Colleges
Research
Research Area Overlaps
Impact of marketing strategy on performance: Empirical evidence from a liberalized developing country
Article (Faculty180)
Overview
Additional Document Info
View All
Overview
cited authors
Okoroafo, Sam; Russow, Lloyd C
publication date
1993
published in
International Marketing Review
Journal
Additional Document Info
volume
10