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Variations in export performance due to differences in export marketing strategy: Implications for industrial marketers
Article (Web of Science)
Overview
Additional Document Info
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Overview
authors
Koh, Anthony C
Robicheaux, Robert A.
publication date
1988
webpage
http://dx.doi.org/10.1016/0148-2963(88)90057-4
published in
JOURNAL OF BUSINESS RESEARCH
Journal
Additional Document Info
number of pages
9
start page
249
end page
258
volume
17
issue
3