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The Role of Affect in Attitude Formation: A Classical Conditioning Approach
Article (Web of Science)
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authors
Kim, J.
Bhargava, M.
publication date
1998
webpage
http://dx.doi.org/10.1177/0092070398262005
published in
Journal of the Academy of Marketing Science
Journal
Additional Document Info
number of pages
9
start page
143
end page
152
volume
26
issue
2