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Need for Status as a Motive for the Conspicuous Consumption of Cause-Related Goods
Proceedings Paper (Web of Science)
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Identity
Additional Document Info
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Overview
authors
Tariq, Ayesha
publication date
2016
webpage
http://dx.doi.org/10.1007/978-3-319-26647-3_2
published in
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?
Book
Identity
International Standard Book Number (ISBN) 13
9783319266466
9783319266473
Additional Document Info
number of pages
4
start page
19
end page
23