Journal of Marketing Research Journal

publication venue for

Designing Loyalty-Building Programs for Packaged Goods Brands. 39:202-213. 2002
The Impact of Inferences on Product Evaluations: Replication and Extension. 25:308. 1988
A Non-Experimental Investigation of Demand Artifacts in a Personal Selling Experiment. 21:251. 1984

publisher

SAGE Publications Publisher

International Standard Serial Number (ISSN)

0022-2437
1547-7193