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Journal of Marketing Research
Journal
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Overview
publication venue for
Designing Loyalty-Building Programs for Packaged Goods Brands
. 39:202-213.
2002
The Impact of Inferences on Product Evaluations: Replication and Extension
. 25:308.
1988
A Non-Experimental Investigation of Demand Artifacts in a Personal Selling Experiment
. 21:251.
1984
publisher
SAGE Publications
Publisher
Identity
International Standard Serial Number (ISSN)
0022-2437
1547-7193