Toggle navigation
Browse
Home
People
Departments & Colleges
Research
Research Area Overlaps
MBAA International Conference
Conference
Overview
Publications
View All
Overview
date
2014
Publications
related documents
A comparative analysis of Coke’s and Pepsi’s use of social media
Proceedings (Faculty180)
The State of Celebrity Endorsement Entering the 21st Century: A Content Analysis of Print Advertising
Proceedings (Faculty180)