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Tell Me About It: Narrativity Perceptions in Product Packaging Influence Consumer Word of Mouth: Structured Abstract
Proceedings (Faculty180)
Overview
Overview
cited authors
Hardman, Haley; Barney, Christian; Kazandjian, Brett; Wen, Jutong; Hancock, Tyler
authors
Hancock, Tyler
publication date
2020
presented at event
Academy of Marketing Science
Conference