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The Effect of Consumers' Emotional Reactions on Behavioral Intention: The Moderating Role of Personal Relevance and Self‑Monitoring
Article (Faculty180)
Overview
Additional Document Info
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Overview
cited authors
Lim, Jeen Su S; Darley, William K
publication date
1992
published in
Psychology and Marketing
Journal
Additional Document Info
start page
329
end page
346
volume
9