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Segmenting the Hispanic Market Based on Ethnic Origin and Ethnic Identity: An Exploratory Study
Article (Faculty180)
Overview
Additional Document Info
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Overview
cited authors
Lim, Jeen-Su; Zallocco, Ronald; Ghingold, Morry
publication date
1997
published in
Journal of Segmentation in Marketing
Journal
Additional Document Info
start page
17
end page
39
volume
1