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Impact of Satisfaction with e-Retailers’ Touch Points on Purchase Behavior: The Moderating Effect of Search and Experience Product Type
Article (Faculty180)
Overview
Additional Document Info
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Overview
cited authors
Lim, Jeen-Su; Heinrichs, John H; Al-Aali, Abdulrahman
publication date
2015
published in
Marketing Letters
Journal
Additional Document Info
start page
225
end page
235
volume
26